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Website Analytics

Website Traffic Analysis

Maximize conversion by mastering Google Analytics

Here are numerous benefits by understanding digital analytics

  • Deeper understanding about your customer
  • Gain insight on customer behavior
  • Able to pinpoint where users fail to reach the goal
  • Improve website UI/UX (User Interface/User Experience)
  • Increase website conversion

 

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With the right skills, processes and technologies, you can uncover the vital information about how you engage with your customers, effectiveness of your engagements and give you the data on which to take action to improve the outcome – business results”. Google Analytics evangelist, Avinash Kaushik

The traditional purchasing funnel – Awareness, Acquisition, Engagement, Conversion and Retention – is disrupted by the evolution of connected devices. Now customers can start their buying journey at any point of purchasing funnel.

The role of digital analysts is to understand the new trend of customer behaviours, anticipate customer movements and interpret messages that are most effective in driving customers to conversion.