A subset of CRM (Customer Relationship Management)
Marketing automation is an integral component of customer relationship management
Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient, and makes new processes possible. Marketing automation is an integral component of customer relationship management.
At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Here are some benefits of Marketing Automation
- Automatically engage with your contacts by sending welcome emails, birthday emails, trigger campaigns from actions done by customers, sales follow up and many more
- Utilize interactions and behavior of customers on the websites thus providing real-time behavioral analysis
- Complete segmentation. Segment our customers based on actions, interactions, behaviors, locations, histories, and many more